South African Mint joins Coiniverse to increase its understanding of modern coin collectors and build awareness among global audiences

Coiniverse is a digital coin collecting solution for global coin collectors launched by Mint of Finland earlier this year. By joining Coiniverse as a mint member, South African Mint will have access to a recurring in-depth insight report of future collectors. Coiniverse gathers coin collector insight through quantitative and qualitative research.

Coiniverse is an interesting addition to support the development of our digital services for coin collectors. With Coiniverse, the aim for us is to better understand young coin collectors and gain valuable visibility among collectors around the world. Coiniverse is also a good opportunity to grow awareness about South African Mint and its products globally, says Sibongile Metsing, Marketing Manager at South African Mint.

Global trend shows that the number of coin collectors, as they are known today, is decreasing. The future collectors are modern coin enthusiasts who want to unlock new digital collector experiences. Discussing with mints around the world, Coiniverse is seen as a good opportunity to reach younger generations and to build new business models. With Coiniverse the industry gets insight on what younger collectors want and how they behave. South African Mint is now the second one to join Coiniverse as a member mint after Monnaie de Paris.

The future of coin collecting will be digital. With Coiniverse, mints come together to combine their experience to build the best digital collector experience for their customers. We warmly welcome South African Mint to Coiniverse family and are happy to gain their experience to the future development of the service, says Mikko Sievänen, who has recently joined Mint of Finland as a Head of Digital Development.

Mint of Finland has hired Mikko to lead company´s digital development as well as to contribute to the digital transformation of the company for the future. Mikko has a wide background in developing and leading digital business and ecommerce in retail and IT-sector. In his former roles he has also developed digital customer experience and led wide transformation projects.

If you are a mint interested in partnering up with Coiniverse. Please, do get in touch with us. 

Emilia Lahtinen
Sales Manager
emilia.lahtinen@mint.fi
Mikko Sievänen
Head of Digital Development
mikko.sievanen@mint.fi

 

Download Coiniverse for free on iPhone and on Android.

 

The South African Mint is the leading African mint with over 100 years’ experience in supplying coins to Africa and the world. Our experience in producing high quality currency and commemorative coins enables us to provide a comprehensive service to our customers. Working in close collaboration with our customers, we provide durable monetary exchange products that capture and preserve the heritage and pride of a nation. https://www.samint.co.za/

Mint of Finland provides manufacturing, coin lifecycle and consulting services related to coins. Mint of Finland is one of the leading coin exporters in the world. The company is owned by the Finnish state. Since 2016, Mint of Finland has been working on finding out what kind of impact digitalization will have on cash money and what kind of future there will be for the cash industry. Coiniverse is one of the company’s projects around digitalization in the coin industry. https://www.rahapaja.fi/en/